MCLEAN, Va. - Looking beyond booking trends, a new survey delves into how business travel is evolving as the industry rebounds and workers go back on the road following the summer vacation season.  Homewood Suites by Hilton's 2012 Workstyles Study polled more the 550 business travelers about the way they live life on the road and the value travel has for their business.  The study found frequent business travelers want room to spread out, the ability to maintain a normal routine and opportunities to interact with business associates and fellow travelers.

Life on the Road - More About Life and Less About the Road

According to Christian Kuhn, Homewood Suites by Hilton vice president of marketing, the most telling Workstyles Study results focused on business travelers desiring the comforts, amenities and routines of home.  Top-line findings from the study included:  

Making the Most of Traveling for Business

In addition to studying the way in which business travelers live on the road, the Workstyles Study also evaluated the value of travel and how these individuals work while away from home.  Key results included:

"Corporate travelers are emphasizing both how to maximize value for their travel expenditures and their productivity while traveling," said Bjorn Hanson, Dean, New York University Tisch Center for Hospitality, Tourism and Sports Management. "Business travelers are indicating increased willingness to try new brands this year, so extended-stay hotels, for example, will help extend their travel budgets and meet their business needs."

The Bottom Line

While travelers seek a strong value proposition from hotels, they continue to redefine which amenities deliver the most bang for the buck, In addition to respondents saying Internet was the most used amenity (88 percent) and that they would prefer healthier food options versus enhanced fitness facilities (69 percent), the study also reported the following:

 "In 2012 the hotel industry has seen a rebound in business travel, but returning guests are now demanding more than just a fiscal value," said Kuhn.  "Less impressed by bells and whistles, they want amenities and services that deliver both comfort and productivity."

The independent, external study was conducted in May 2012 using an eRewards panel.  A total of 553 travelers responded to the survey, representing an even male/female split.  All respondents have taken three or more trips of four or more days in the past twelve months.

"At Homewood Suites we think life on the road for business travelers should not have to be a departure from their normal routines, and results from the study reinforce this belief," added Kuhn.  

Full survey results can are available on the Homewood Suites Media Center.

Contacts:
Jennifer Hughes
Director, Brand Public Relations, Hilton Garden Inn
(901) 374-6518
Jennifer.Hughes@hilton.com

Shawn Warmstein
For Hilton Worldwide
+1 305 444 3383
shawn.warmstein@rbbpr.com

About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 430 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or news.homewoodsuites.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.